The Role Of Keywords Within SEO.
One of the major aspects of search engine optimization (SEO) is the use of keywords both in the Meta tags of a site and throughout the website content. In particular, the density, the placement and the actual keywords themselves are hotly debated topics. It is certainly no secret that keywords play a vital part to any good SEO program, but because search engines like Google and many others change their algorithms on such a regular basis it may seem difficult to keep up with the current best practice. However, there are some good general guidelines to follow that should always ring true regardless of how you personally approach SEO.
Keeping One Step In Front Of The Search Engines.
In order to stay one step of the game in regards to SEO you first have to understand what you shouldn’t do as these rules and lines that google set’s rarely change. If you do happen to break these rules or step over the line then you will be penalized and have your content you worked so hard on just ignored!
Spam – The Big NO!
Spam is a big no no! You don’t like it, your dad doesn’t like it and nor does google. In the beginning you could get top rankings for any keywords just by putting the keywords all over your site as many times as possible, the more times you had it the higher your rank on google. This was called keyword stuffing or cramming but luckily for you is completely frowned upon and instead of helping your site it will instead cause it to not even be seen by google. Keep the content nice and if it’s something you would read then google is going to like it too.
What ‘Keyword Density’ Do I Use?
Of course, this leads to the question of how to determine what is considered spam and what is considered an acceptable level of keywords within your text and again this is a topic that leads to debate between SEO experts, webmasters and content writers alike. The general belief was that including a keyword within your text with a range of 5% to 10% was best practice. It certainly wouldn’t get you penalized and it made it blatantly obvious that your site was relevant to that topic. However, some believed the figure could legitimately be taken as high as 20% without any negative search engine effects.
Caution!
Having a keyword density of 20% or even higher is really not all that natural (unless you actually just can’t write or think of an alternative phrase to use every so often too). It is considered as trying to find a loophole in the search engine to get ranked higher, but the search engines job and what they work 24/7 on is to provide the best content for it’s users and if your using the keyword 20% or more then in their eyes you are really trying to gain the system. So keep it at a max of around 10% and you will see success for a long time.
Playing By The Rules.
It may seem strange at first to try and include your keyword a certain number of times but generally if you are writing an informative article for your user and just including your keyword in every so often to please the search engines then you will find that 5 to 10% is a very normal occurrence and not difficult to achieve. Make your content appeal to both of these and you will be good!
What Exactly Are Artificial And Natural Keywords?
Natural keywords are basically just keywords that you end up using on your own when you are writing an article on a specific subject. They are the keywords that just keep cropping up but these are not always the best keywords to be using. For example the keyphrase ’search engine optimization’ may be searched a lot but then the competition and amount of other people using that search term in their content is most likely in the millions. So changing it slightly and writing on ‘how to do search engine optimization’ will have less searches but will also have alot less competition and thus increases your chances of getting top position in the search engines.
Putting Artificial Keywords In Your Articles.
So, you now need to go back over the content you have already written and see if the term “Find Divorce Attorneys” appears within your content. In all honesty, it is quite unlikely that it would appear more than once, if at all. You have to make it fit into your content and you have to make it appear to do so naturally. Find the areas where you specifically used the keyword “Divorce Attorney” and see if you can swap the phrases with just a little alteration of the surrounding text.
Start From The Beginning With Your Artificial Keywords.
If you don’t like the sound of re-writing an article then instead get the keyword in your head first and then write the content around that keyphrase and with that keyphrase in the front of your mind at all times. While thinking about that keyphrase the content will be a lot easier to write and including your keyphrase in the article will come naturally.
The Keyword Conversion Results.
By converting your artificial keywords into natural keywords you should be able to effectively optimize pages towards both search engines and your visitors and this will mean improved search engine rankings as well as improved conversion rates. Even a small increase in visitors combined with a small increase in conversion rates will show a good level of increase in your income so you should not overlook this technique.
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Baba Pandey SEO business, Google, internet marketing, keywords, marketing, Search engine, search engine optimization, SEO
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