Pay Per Click Banner-Video Available
The pay per click (PPC or CPC) advertising model is very advantageous. We can test a website and see if the audience will respond to our offers. This is important when testing new services and products if we are not 100% sure of our market if they will respond in a positive manner. We only have to pay if someone clicks those banners. Advertising with banners in this fashion does not require a lot of money to get started.
Placing banner advertising is not as easy as it may appear. Advertising prices can overrun what the profit margins are, very quickly, if we do not know how to do this. This is a skill that must be learned. It is not difficult but there is more to it than just placing banners and hoping for the best. This is an incredible field with a high profit margin if done correctly and it is also quick money.
What is great about this is there is no waiting to get indexed by search engines or hope to be seen. The great thing is banner advertising is coming into its own form and is becoming incredibly powerful as much as ranking in the engines. After you build up your money you can do more and make more than ranking in the engines. If you research most affiliate programs say that their highest paid people are usually pay per click advertisers. Organic search engine ranking is powerful but advertising has its advantages.
We still need to do our demographics and research to find out who is visiting the website even if it is only pay if they click. We can get a lot of curiosity clicks with no action responses or sales, if miss targeting. We can find out what interests they have, what their income is likely to be, age, and gender, there are other variables we are going to have to take into consideration.
We also need to analyze landing pages even though we have great banners, we need to be able to “spot look” landing pages. Even though were getting clicks we cannot send them to a second rate landing page.
Also, testing of different landing pages is incredibly important. Even if we are an affiliate and are only given one landing page we really need to try to test various other landing pages, if the offer looks very good. There are a lot of choices out there and may decide just to move on. Working with the affiliate managers and companies can allow us to either build another landing page and get their approval, or wait and have them build another landing page if they can or will do it.
A key to success is to be able to do a quick spot of landing pages and offers. When your skill level increases you will be able to do a quick analysis of a good landing page, good banner to advertise with that matches a website. To be able to match the demographics with other product features, including seeing the payout versus the customer’s action that is required.
Doing the research is going to go very fast as your skills improve. You will be able to do quick checks of the markets, and sites, and match up offers in a speedy fashion. There will be little money wasted on being in the wrong markets after training and you have built your skills up to a professional level.
Soon you will get a “touch” or you could say a “feel” for this. As you will spot banners from good offers that look weak. You can then contact the company or the affiliate manager and they will usually make the banners for you. Sometimes you can make the banners or have them made yourself and get their approval. Matching the content of the site with the banner is one of the most important aspects for most cases.
In most cases it is not advantageous to create an opposite looking banner to the website even though it will get attention. Yes, it will get attention but then the visitor will turn away from it. This is a very common mistake with banner advertisements, it is the opposite of the way we may think. Making an outrageous opposite banner in many cases does not work but the background of the banner and the typesetting being similar to what the website has is usually far more successful.
These type of flashing outrageous opposite color banners can work if this site is an entertainment website such as a video sharing site or some other site that is related to the entertainment industry. People are more receptive to these banners as they themselves are entertaining themselves so they do fit the website to a certain extent.
Advanced training is necessary so we must go further in depth which is beyond the scope of this article. People have tried banner advertising without knowing the proper technique, fail and thus spread the word that banner advertising is ineffective. This is simply a mistake as people are making big money doing this. For more details and advanced training see links that are close to this in the author or resource section for links near this article.
VIDEO here: Banner Advertising-Pay Per Click Banner Ads Glenn Heitkoetter’s Blog Post: Banner Advertising
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