Getting Google To Recognize “Seattle Criminal Attorney” Or Your Keyword
Marketing a small business, or a big business, for that matter, is always changing. Even only ten years ago the yellow pages were the primary marketplace, particularly for services related businesses. But, as probably already know, things are changing, and if you are going to survive, you’ve got to understand the search engines.
The yellow pages were pretty straightforward. You’re a Seattle criminal attorney? We can put you in the criminal attorney section, the criminal lawyer section, and anywhere else you want to be. All you have to do is pay the price. Well, things don’t work like that anymore. Now positioning is based less on your budget and more on your knowledge of the system.
Sure, you can buy ads that will get you ranked high on Google, but they work kind of like ads in a magazine. People get so used to them they rarely if ever even notice they are there. What makes Google significantly different from the yellow pages is that they want to place in premium spots not the highest bidder but the person most likely to have the right answer.
This is a radical departure from the old ways of the world. Flashy colors and a loud image aren’t going to get people’s attention any more. Not only can they see in real time a laundry list of people available to help them, but they can read reviews on them, read information provided by them, and see their faces. To get your customers into today’s world you get to (and need to) show them why you are the best – and they can only find you on the first page of Google.
To get your business in front of eyeballs on Google, whether a Seattle criminal defense lawyer (like me) or a plumber, electrician, or anything else, you’ve got to do what Google likes. One thing they like is fresh content, relevant content. I meet this criteria through some blogs I made. And I found out what Google likes about blogs and maximize those traits.
I also got links from other places that told Google what I was about. Each link is like a vote for me. Get enough votes and you start to climb the ladder up the search results. Climb the ladder high enough and the phone starts to ring. It’s really that simple.
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