When utilizing social networks like Myspace, YouTube, and Facebook for your next chiropractic marketing campaign, be very careful how you proceed. You only get one shot at building credibility within your niche or local community, so, ideally you want to make sure that you receive guidance from someone who’s successfully harnessed the power of these networks already. Going at it alone will cost you thousands of dollars in mistakes, missed new patient opportunities, and a great deal of time, energy and effort learning a new language. There are also unspoken rules you must know as well if you want to be in it for the long term.
Social media networks have totally changed the way people communicate, but the network isn’t just for teenagers. All age groups are now surfing Web 2.0 to keep in touch and connected to their friends and family, and businesses are just starting to see the great demographic spectrum available. It’s a marketing dream. Employers can’t keep their employees off these sites all day long, and this kind of exposure is yours for the taking. I was the one who sensed the potential of this phenomenon, and now I’m ready to share this information with you.
The internet is a vast ocean that offers the means to a much easier life. Chiropractors need to update with the changing times, as outdated and expensive ways of marketing and crippling the profession. Online web 2.0 methods have shaken the traditional chiropractic marketing paradigms at their roots and there has never been an easier time to build a massive practice or establish multiple sources of income.
I show chiropractors how to leverage social media sites to get loads of highly targeted new patients walking into their office every month. The best part is, this is done without ever having to spend one cent on advertising! This is information your current consultant or practice management “guru” is dying to get his hands on because he’s clueless.
You would think every business would be using these social networks for their growth, but in reality, almost no one is! But the ones that I taught have, and they are the ones surviving and thriving in these difficult times. On one of my profiles, I have in excess of 6,400 friends, 3,000 of which are members of my local community who I can communicate with via blogs and bulletins. I’m honored to be the absolute first and only consultant to use social media’s power to unleash unbelievable wealth and attention, and only my students are privy to this priceless information.
I’ve solidified my place in the community as the chiropractic health expert and get many referrals monthly on autopilot. You can’t buy publicity like what I’ve been able to achieve from a grassroots standpoint. I’ve even garnered a great reputation in our profession as the Myspace and YouTube doctor / chiropractor. Needless to say, I’m booked for speaking engagements throughout the country because of the massive thirst for this innovative style of marketing. When I developed this marketing technique and program a couple years ago, I had a vision that it would positively impact thousands of business owners and it’s done just that.
Begin to brainstorm on what you want to be known for in your community and you can even start to create simple videos that will showcase your talents and let the people know that you are a real person. Keep the videos under five minutes, as people have a short attention span. Also, make them fun, interactive, and interesting so folks want to hear about your next adventure or health tip of the day. If you are unsure about how to create a video and the technical aspects, my video training course will bring you up to speed in no time.
Heck, you don’t even need a video camera at first, although if you want to be a major player you’ll get one. When I first began, I was doing tutorials with only screen capture software and it was yielding some pretty amazing results. A few of my videos went viral, which just means they spread like a virus. This is, again, free advertising and desperate docs that use pay-per-click on the search engines would kill for these results. Instead, they waste there money spending in upwards of one dollar per click while my videos are getting hundreds of views per day at no charge and allowing me to dominate Google. It’s time to own your greatness fellow chiropractor!
Harness social networks to easily get boatloads of new patients every month with easy Chiropractic Marketing strategies. Learn how to make in excess of $30,000 / month with this social elite Chiropractic Internet Marketing training series.
Dr. Matthew Loop Web 2.0 business, chiropractic marketing, Facebook, Internet, internet marketing, Myspace, network, new, patient, social media, Web 2.0, YouTube
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