Search Engine Optimization: A Killer Tip!
What is the first task before building your website?
Before using key words for your site, it is always better to check for the popularity of these sub theme keywords. Some or all of the tools mentioned in the key words tools section could be utilized to measure the popularity of these key words.
How to measure the popularity for free?
I would definitely recommend using “Google Adwords Tool”. This is the case not only because it is a free tool, but it is because of its effectiveness. You can have an idea how often your target keyword has been searched and in which format, exactly or just in a long phrase. Furthermore, Google gives you a list of related keywords to consider in the hope to find the best fit one for you.
Why do I recommend this tool?
Another golden feature that most of the other free tools do not offer is the ability to see a statistical graph about the past search volumes in the last year. This way, you can formulate a realistic image about your target niche and if it is still a hot niche or not.
What should you avoid here?
90% of the beginners do the mistake to opt for keywords that enjoy high search volumes. They do overlook to check the search trends, which is a killer mistake.
Search volume trends can tell you that, for example, search volumes were very high in the first 3 months of the year and they go lower and lower in the most recent months. This is an indication that this keyword is no longer a popular one. I.e. avoid it, though it has an “average” search volume of 3000 searches per month.
What is your next step after popularity check?
It is simply to check the competition. To do this, you should follow 3 steps:
Step (1): type your keyword in quotes in Google. This will give you the number of pages that are optimized exactly for this keyword. I would keep a distance to each keyword that returns number of pages more than 100,000.
Step (2): type the keyword like allintitle: keyword. This will give you the number of websites that have this keyword in their titles. This means these websites are somehow well optimized for this keyword. If the returned number of sites exceeded 50,000, I would look for another keyword.
Step (3): type the keyword in Google with no quotes: Just have an idea about the type of the websites that occupy the first 10 positions in Google. I would look for another keyword, if my competitors are well-established authority sites, e.g. Wikipedia.com, ehow.com, or any other sites with page rank above 5.
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