Stuffing Your Keywords Is Not the Way To Increase Your Search Engine Ranking
Do you own a business, want to own a business, or dream of passive income? Then you have probably stumbled on the Internet as a way to do it. And you are probably learning that SEO is the holy grail of making money on the internet. If you give this a shot, you quickly learn that SEO is a must. But, hopefully after you read this, you’ll see that keyword stuffing is not.
Keyword stuffing, if you didn’t know, is inserting as many of your keywords into a web page as possible. You put them where ever you can so the search engines will find them and read them. For example, if I were promoting a Seattle DUI lawyer site I’d write “Seattle DUI attorney” “Seattle DUI defense attorney” “Seattle DUI lawyers” etc. until I had all the words I could think of.
And this used to work back in the day when the search engines weren’t as sophisticated. And it created a deluge of web sites dedicated only to keywords. There would be no content, nothing worth reading, only keywords. And it was designed to get the search engines attention. And in a way it did.
Over time, these keyword stuffed pages began ranking high on search engine results, and the search engines started to get a little mad about that. You see, the search engines don’t care who’s on top. What they care about is when you search Seattle DUI lawyer you find a bunch of great information on Seattle DUI lawyers. Keyword stuffed pages weren’t providing that experience. So something had to change.
The change came in the form of not only recognizing when keyword stuffing was happening and not accounting for it, but actually penalizing sites that were deemed to be stuffing keywords. The search algorithms started to change to recognize when this was going on and take action.
Because keyword stuffing is not only ineffective but actually harmful to your site’s reputation with the search engines, it is important to make sure you aren’t engaging in activities that look like keyword stuffing. The goal should be good content, a few keywords, and lots of backlinks.
Learn more about SEO for Seattle DUI attorneys. Stop by our site where you see SEO for the Seattle DUI attorney first hand.
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