Insurance Adverts Are Absolutely Everywhere, And Apparently Relentless
Driving up the M6 this morning I was struck by the amount of lorries on the road, not just the small ones but the large ones too. Here is a lorry carrying bricks, here’s another with a milk container on the back, another one with nothing on at all and naturally the supermarket one offering cheap insurance deals. I don’t think he had cheap insurance deals on the rear of his truck but he did appear to be advertising their availability above everything else that his employer had to offer.
At least this sort of advertising is completely restricted to when we see the outside trucks and lorries at this time. I wonder what it will be like in future? Will we see cheap truck insurance advertised on the side of aeroplanes, will our commuter trains be liveried with the logos of insurance brokers offering cheap insurance?
What is this obsession with cheap insurance anyway? Everywhere you appear they are offering us cheap insurance aren’t they? On TV, on the tube, on our petrol pumps, even when we’re having a pee at the service station there is the advert staring us in the face. “Aim higher for cheap truck insurance!”
Is it me or does it seem that simply insurance is sold with such intensity? You don’t very often see adverts for chocolate biscuits or the latest sofa sale at DFS in motorway service station toilets do you? Is the little puppy with the toilet paper staring out at us from the rear of a (cheaply insured) truck? No, I’m pretty sure he’s not.
Perhaps it is the fact that these adverts for insurance are displayed us when we feel at our most vulnerable that makes the people in insurance advertising consider that they will work. The poor little car driver overawed by the size of the lorry careering by as he cowers in the slow lane is perhaps receptive to the thought of a cheap insurance deal.
Next time you are out and about on the motorway, have a look and see how many cheap insurance deals you are being offered. There will be adverts on the sides of trucks, in fields, in toilets, on petrol pumps, bins and magazines. There will be adverts for cheap insurance on the radio and on the TV screens in the service stations. There might even be a low cost truck insurance sales person sitting with you now as you sip your well earned cuppa in the Watford Gap services. Cheap insurance is all around, let’s hope for the sake of our kids that the idea doesn’t catch on!
If you are in fact interested in some kind of insurance right now, then it would be well worth getting an experienced broker on your side like the guys at Coversure. Whether you’re after truck insurance or caravan insurance Coversure have great relationships with countless insurance providers and can secure you a great deal.

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