A Good Domain Name Should Tell People What You Do Not Who You Are
I’m a Seattle DUI lawyer. Most of my clients are one time clients. They don’t need me or want to know about me until they get into trouble. To find people like me most turn toward the internet. To make sure people can find me, I’ve had to figure out how to get a good internet presence.
But being seen by people isn’t easy. There can be a lot of competition out there. For example, a Google search of Seattle DUI attorney returns 339,000 results. This means I am competing against those results to be seen by potential customers. That’s a lot of competition!
And to make matters worse, no one really knows what the magic formula is to get to the top of the list of websites for a particular search term. We have some good ideas, but we really don’t know what the magic formula is for certain.
People out there have discovered, though, some things that they know work to help your site look better in the eyes of Google. The most basic of these things is to pick a domain name that lets Google know what your business is about (which means it is not the name of your company).
For example, let’s say your DUI law firm name is Buckley and Marsh. People might know your firm and respect it, but most people probably don’t. Because of that, when people get a DUI and go out looking for a DUI defense lawyer, they don’t type in “Buckley and Marsh” for a lawyer, they type in “Seattle DUI defense attorney.” This is why your domain name must be what you do, not who you are.
Why is this? Well, Google doesn’t have the time to go and read every website that is out there. To make sure the top results are the best results, they send out bots to read web pages. They decide whose site is best based on what they see. A website name that describes what people will search for lets these bots know that your site is about Seattle DUI lawyers and not Smith and Jones.
When you start looking into website options for your small business, don’t forget to pick a good domain name that describes what you do, not who you are. It will help immensely.
Building your small business should be fun and exciting, not boring and loathsome. I’m a Seattle DUI defense attorney excited to see your business succeed. So get to it!
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